As a kid of the '80s I grew up with two kinds of fast food fried chicken: Kentucky Fried and Pioneer. My choice was Pioneer.
First of all, a kid doesn't care about herbs and spices. Second, things that are fried are supposed to be crispy. The Colonial's original recipe is NOT crispy.
Soggy Fried Chicken
But most importantly, Pioneer chicken was suuuuuuuuuper greasy. It was finger-lickin', bowel-lubricating guuuuuuuud.