As a kid of the '80s I grew up with two kinds of fast food fried chicken: Kentucky Fried and Pioneer. My choice was Pioneer.
First of all, a kid doesn't care about herbs and spices. Second, things that are fried are supposed to be crispy. The Colonial's original recipe is NOT crispy.
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Soggy Fried Chicken
But most importantly, Pioneer chicken was suuuuuuuuuper greasy. It was finger-lickin', bowel-lubricating guuuuuuuud.